Here is a complete, detailed business proposal for the NSK MULTIMEDIA ADVERTISING project, based on your draft.

All financials, cash flow, profit projections, and visual chart descriptions are included.

Inconsistencies (e.g., “AVSI” vs. “ACR”) have been corrected. NSK is not the paymaster – ACR bills advertisers directly.

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BUSINESS PROPOSAL

NSK MULTIMEDIA ADVERTISING – Digital TV Screen Network

Project: Installation, operation & monetization of digital TV screens at 32 NSK outlets

Proposed by: ASIAN CORPORATE RESOURCES SDN BHD (ACR)

Contract term: 5 years

Screen range: 2 to 10 screens per outlet (baseline: 4 screens/outlet → 128 screens total)

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1. Executive Summary

ACR proposes to fully finance, install, and manage a digital advertising screen network at all 32 NSK checkout areas.

· NSK invests RM 0

· ACR bears all CAPEX & OPEX

· Revenue sharing (gross ad sales): ACR 80% / NSK 20%

· NSK passive income (5 years): ~ RM 460,800 (baseline)

· ACR net profit (5 years): ~ RM 1.02 million after costs

This turns NSK’s foot traffic into a high-margin media asset without operational risk to NSK.

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2. Project Scope & Screen Count

Item Minimum Baseline (used for finance) Maximum

Screens per outlet 2 4 10

Total screens (32 outlets) 64 128 320

Placement Checkout counters (high dwell time)

Baseline = 128 screens – used for all financial projections below.

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3. Financing & Investment (ACR Only)

3.1 Upfront Capital Expenditure (CAPEX)

Component Cost per screen (RM) Total (128 screens)

43" commercial TV display 800 102,400

Heavy-duty mounting bracket 150 19,200

Cabling & power supply 150 19,200

Android media player (4K) 400 51,200

Installation labor (per screen) 350 44,800

CMS software license (5 years) 200 25,600

Project management & logistics – 50,000

Contingency (10%) – 31,240

Total CAPEX ~ 2,050 RM 343,640

3.2 Annual Operating Expenditure (OPEX)

Item Monthly (RM) Yearly (RM)

Remote monitoring & maintenance 3,000 36,000

Technical support (1 staff) 2,500 30,000

Cloud CMS hosting 800 9,600

Spare parts & replacement 600 7,200

Internet data (per outlet) 640 (RM20/outlet) 7,680

Total OPEX 7,540 ~ RM 90,480

Total ACR investment over 5 years = CAPEX (RM 343k) + OPEX (RM 452k) = RM 795k

Recovered via ad sales + profit.

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4. Revenue Model & Profit from Advertisement

4.1 Advertising Rate Card (Baseline)

Ad format Duration Price per screen/month (RM) Fill rate assumption

15-sec spot (loop) 4 slots/hour 300 100%

Brand takeover (full day) 1 day 150 –

Seasonal bundle (3 months) 10 screens 2,000 –

Baseline monthly ad revenue per screen = RM 300 (conservative)

Total gross monthly ad revenue = 128 × 300 = RM 38,400

Total gross annual ad revenue = RM 460,800

4.2 Profit from Advertising (ACR)

Item Monthly (RM) Yearly (RM)

Gross ad revenue 38,400 460,800

Less: NSK share (20% of gross) (7,680) (92,160)

Less: ACR OPEX (7,540) (90,480)

ACR net profit (before tax) 23,180 278,160

ACR net profit margin (after NSK & costs) = 60% of gross revenue.

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5. Cash Flow Projection (5 Years) – Table Format

Year Gross Ad Revenue NSK 20% ACR Gross ACR OPEX ACR Net Cash Flow Cumulative ACR Cash Flow

0 (setup) – – – (343,640) (343,640) (343,640)

1 460,800 92,160 368,640 (90,480) 278,160 (65,480)

2 460,800 92,160 368,640 (90,480) 278,160 212,680

3 460,800 92,160 368,640 (90,480) 278,160 490,840

4 460,800 92,160 368,640 (90,480) 278,160 769,000

5 460,800 92,160 368,640 (90,480) 278,160 1,047,160

Breakeven point for ACR: Month 15–16 (1.3 years)

NSK total passive income (5 years): 5 × 92,160 = RM 460,800

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6. Cash Flow Chart (Text-Based for Reproduction)

You can draw this as a simple column chart in Excel or PowerPoint:

```text

RM (000s)

1200 |

1000 | ● (Cumulative)

800 | ●

600 | ●

400 | ●

200 | ●

0 | ● (Breakeven)

-200 | ●

-400 | ● (CAPEX)

+-------------------------------------------------- Year

0 1 2 3 4 5

Legend:

Blue bars = ACR annual net cash flow (Year0 negative, then positive)

Red line = Cumulative cash flow (crosses zero at month 15-16)

```

Alternative – Waterfall chart (monthly for Year 1):

Month Gross Ad Rev NSK Share ACR OPEX ACR Net Cash Cumulative

0 (setup) 0 0 (343,640) (343,640) (343,640)

1 38,400 (7,680) (7,540) 23,180 (320,460)

2 38,400 (7,680) (7,540) 23,180 (297,280)

… … … … … …

15 38,400 (7,680) (7,540) 23,180 (8,540)

16 38,400 (7,680) (7,540) 23,180 +14,640

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7. Design & Visual Strategy (For Proposal Deck)

7.1 Slide Layout Suggestion

· Cover: “NSK Multimedia Advertising – Turn Your Checkout Counters into Revenue Generators”

· Page 2 – Network Map: 32 outlet icons with screen counts.

· Page 3 – Financial Chart: Column chart (Years 0–5) showing ACR net cash flow + cumulative line.

· Page 4 – Revenue Share Pie Chart: 80% ACR / 20% NSK (with caption: “NSK earns without investment”).

· Page 5 – Monthly Cash Waterfall: Stacked bar showing gross → NSK share → OPEX → net profit.

· Page 6 – Screen Mockup: Digital signage showing NSK branding + product ads.

7.2 Sample Pie Chart (Text)

```text

Revenue Share (Gross Ad Sales)

┌──────────────┐

│ 80% ACR │

│ 20% NSK │

└──────────────┘

```

7.3 Screen Content Design (Mockup Description)

Top banner: NSK Groceries – Best Prices

Center: Rotating product ad (e.g., “Ayam Brand Tuna – RM 5.90”)

Bottom ticker: “Scan QR to win vouchers”

Side: Festive promotion (Hari Raya / CNY)

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8. Corrected Commercial Terms (Replaces Conflicting Clauses)

Important: The original draft contained conflicting billing parties (“AVSI” vs “ACR”). Below is the corrected and agreed model:

Clause Corrected Wording

Billing party ACR shall directly bill all advertisers. No payment passes through NSK.

NSK role Introduce advertisers, approve content, and ensure screen safety.

Payment to NSK ACR pays NSK 20% of gross ad revenue monthly, within 15 days of month end, accompanied by a revenue statement.

Minimum guarantee If gross ad revenue falls below RM 15,000/month (first 12 months), ACR guarantees NSK receives RM 3,000/month.

Taxes Each party handles its own SST/tax on received revenue share.

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9. Risk & Mitigation Table

Risk Impact Mitigation

Low ad fill rate Low NSK/ACR income ACR guarantees minimum NSK payout (RM 3k/month year 1)

Screen theft/damage Replacement cost NSK secures screens; ACR holds RM 500/screen deposit (refundable at contract end)

Technical downtime Lost ad revenue ACR provides 48-hour replacement & 99.5% uptime SLA

Early contract termination by NSK ACR unrecovered CAPEX NSK pays 50% of unamortized CAPEX (book value)

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10. Conclusion & Next Steps

This proposal transforms NSK’s 32 outlets into a profitable multimedia advertising network with zero NSK capital and predictable monthly income.

We request NSK to:

1. Approve the baseline scope (128 screens, 5 years).

2. Sign a Media Concession Agreement incorporating the corrected commercial terms.

3. Nominate a content coordinator for advertiser approvals.

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Prepared by:

ASIAN CORPORATE RESOURCES SDN BHD (ACR)

Digital Out-of-Home Media Division

This document replaces all previous conflicting drafts and serves as the official business proposal for NSK Multimedia Advertising.