DIGITAL MARKETING

  1. 1. INTRODUCTION OF DIGITAL MARKETING

  2. Digital marketing refers to the use of digital channels such as website's, social engines, and email to promote products and services. It has become an essential part of modern business due to increased internet usage.

  3. Features :

  4. Global reach across countries.

  5. Cost - effective compared to traditional marketting.

  6. Measurable performance through analytics tools.

  7. Targeted audience segmentation.

  9. Advantages :

  10. Fast communication with customers.

  11. Personalized marketing.

  12. High return on investment (ROI).

  13. Disadvantages :

  14. Requires technical skills.

  15. High competition in online space.

  16. For Example - Companies like Amazon and Flipkart use digital marketing extensively.

  1. 2. TRADITIONAL VS DIGITAL MARKETING

  2. Traditional marketting includes offline channels such as newspaper, radio, and television, digital marketing uses online platform.

  3. Differences :

  4. Traditional marketting is expensive and less measurable.

  5. Traditional marketting has limited reach, digital marketing has global reach.

  6. Digital marketing is cost - effective and measurable.

In conclusion - Digital marketing is more flexible, interactive, and result - oriented.

  1. 3. DIGITAL MARKETING CHANNELS

  2. Digital marketing channels are platform used to connect with customers online.

  3. Some of the major channels :

  4. • Email marketing

  5. • Social media ( facebook, instagram. etc.)

  6. • Affiliate marketing.

  7. • Search Engines ( Google, chrome, Browser, etc.)

  9. Each channel plays a significant and crucial role in customer engagement.

4. CONTENT MARKETING

  1. Content marketing involves creating some valuable and relevant content to attract customers.

  2. Types :-

  3. - Blog posts

  4. - Ads & Advertisements

  5. - Infographics

  6. - Videos

  7. Importance :-

  8. It Builds trust of customers and that grows and effects the profit.

  9. Improve SEO

5 SEARCH ENGINE OPTIMIZATION ( SEO )

SEO is the process of improving a website visibility on search Engines like Google.

Types :-

• Technical SEO ( site speed, mobile optimization)

• On - page SEO ( blacklinks)

• Off - page SEO ( content, keywords

Benefits of it :-

It increases organic traffic.

Builds credibility.

For Example - Ranking a blog on Google search results.

6. EMAIL MARKETING

Email marketing involves sending promotional messages to customers via email.

Two type of features :-

• Personalized communication.

• Automated campaigns.

Advantages of it —

Cost effective

High ROI

7. AFFILIATE MARKETING

Affiliate marketing is a performance - Based marketing strategy where individuals earn commission by promoting products.

For Example —

Amazon Affiliate program etc.

  1. 8. SOCIAL MEDIA MARKETING

  2. Social media marketing promotes product through platforms like Facebook, Instagram, and LinkedIn.

  3. Benfits from it :-

  4. • Direct interaction

  5. • Brand awareness

  6. • Customer engagement

  7. For Example —

  8. Instagram and Facebook ads and influencer paid promotions

  10. 9. E - COMMERCE MARKETING

  11. E - Commerce marketing promotes online stores and products through different ways of Advertisements, offers & ads.

  12. Strategies :

  13. Discounts

  14. Email Campaigns

  15. Ads

10. WEB ANALYTICS

Web Analytics helps to track and analyze website performance.

Benefits through it :-

Improvement in marketing strategies

Better understanding of users Behaviour.

Tools : Google Analytics

11. MOBILE MARKETING

Mobile marketing targets users through smartphones.

Through :- SMS marketing

App - Based marketing